Targeting the rural poor is not just about ‘poverty alleviation’ – it is about revitalising village communities and giving young people hope and reasons to stay in their villages. Every year millions of young villagers, usually men, migrate to the cities to seek work, draining talent and energy from the villages, and increasing the stresses on the urban infrastructure.
Our Indian NGO Partner in Odisha, Jeevan Rekha Parishad, claimed: ‘Before the training, migration from these villages was a regular feature, but after the training, there has been 100% check on migration of the artisans trained, many of whom are also making their own houses as well as other buildings with local materials’. Jeevika Trust trained 1,200 artisans, including women, in low-cost building skills.
This is why Jeevika Trust has taken ‘tackling the roots of poverty’ as our mission; only revitalising village communities can have an impact on rural livelihoods and urban drift, making a better India for all.