Whether or not you do business in India, you can still do your bit to help tackle the challenge: joining hands with Jeevika will give you the benefit of our 40 years of experience of just what village poverty means.
Whether you fund one of our village livelihood projects for £10 – 20K, or sponsor a high profile Jeevika event such as a Lecture for 600 people at the Royal Geographic Society in London, or a ‘Walk for Water’ in Hampton Court park, you will certainly enrich your social responsibility profile among the people who matter to you.
Is India growing rich under globalisation with new business opportunities popping up every day in the boom cities of Bangalore and Mumbai? For the elite, and the urban middle classes, the answer is yes: in 2014, India surpassed Japan as the world’s third largest economy, and more and more companies are opting to outsource work to India. India seems to be thriving.
But India has another face. Of the 800 million or so people of rural India, more than 200 million – a population greater than the whole of Brazil’s – are classed as officially Below the Poverty Line of $1.90 – about £1.30 – per day (‘BPL’). These people are not reaping the rewards of globalisation and dramatic economic growth. Villagers’ access to water, shelter, health, food security, literacy and human dignity is more fragile than ever. Women and children especially bear the burdens of family existence. The urban/rural divide gets deeper.
It is time to do something about this. And Business has its part to play.