Cause related marketing

Research indicates that where price and quality are equal, 86% of consumers are more likely to buy a product or service that is associated with a good cause.

           Business in the Community

 

Cause related marketing is where a company and a charity create a partnership to market a product or service for mutual benefit.

 

Consumers are increasingly likely to purchase products linked to a good cause, especially if it is relevant.  This partnership can also build strong and important social values into your product and the longer the partnership continues, the stronger the values become.

 

If you are interested in this simple and effective way of making your company stand out in the crowded market place, give Jeevika Trust a ring today on 020 8973 3773.

 

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